NABA X KLAMOO

___________ the project

metamorphosis

The project starts from the very definition of metamorphosis, the main theme.
We identified a sub-category that takes into account the single element responsible for any metamorphosis: the cell.
And that’s where the “micro-morphosis” project comes to life.
The collection consists of three tables made of resin slabs inspired by three patterns referring to different cells:
plant (coffee table), animal (side table) and human (dining table).

Team:

Marilea Liantonio
Francesca Marciano
Jessica Marchese
( & of course me )

my Role:

Art Director
Graphic Designer

context:

Logo & Visual Identity
Out-of-home Media

( the cells )

( the cells )

( some prototypes )

___________ brand identity

microflow logo

The logo recalls the symbol μ (micro), the M of Microflow and the wave of a flow. The keywords of the brand are elegance and lightness, like the design of the collection.

= μ + M + flow

logo variations

Hex           #000000
RGB           0 0 0
CMYK        75 68 67 90

Hex           #FFFFFF
RGB           255 255 255
CMYK        0 0 0 0

logotype

( oh hi! glad to see u here )